College football and beer - if there are two things that go together better than those... well, you get the picture. Last season Minnesota began to sell booze and beer to the patrons of TCF Bank Stadium. It should've been a slam dunk, hit a home run, empty the kids' wallets of all their disposable income type move. Instead somehow they managed to lose money selling booze in their stadium.
No, seriously.... A booze selling endeavor at a college actually lost money. Surely you are asking the same question we here were: How the hell is that possible?
If you believe the spin from Minnesota's higher up's it was because they were focused on stopping underage drinking and that's how they lost out on those precious $16,000 dollars.
From the article:
“Making money on it is not really the main purpose of it,” Allen said. “We’re more interested in being sure that we can control the sale of it.”
Ya, sure... That's it, because no booze hungry freshman or sophomore has ever found a way around the underage drinking bans in the history of bars or booze at stadiums.no comments